TV advert for Party Bingo

27th August 2010 9:24 AM

We have been saying for long time that online bingo sites have found themselves having to really up there game with so many new sites joining the UK market. Competition is fierce and if any bingo sites both old and new, want to continue to build their customer base they have to reach out to the market by offering something different and exciting. We feel that the TV advert for Party Bingo that has recently hit our TV screens, lacks a little something in this department. Although the Party Bingo TV advert is pleasant to watch, there really isn’t anything that they tell you about themselves that jumps out and grabs you.

More and more bingo sites are pushing their advertising campaigns at the moment and many bingo sites are turning to TV advertising for the first time and it is important that they get it right. Although Party Bingo has not got it wrong, we feel that they could have gone a little further to grab your attention.

This advert from Party Bingo focuses on the £20 free bingo play that is on offer when players sign up, which of course is an important feature for any bingo sites trying to draw in new players. However, this £20 free play from Party Bingo does require a deposit, so those players who though they could try out the site without spending any money, would be disappointed.

Bingo sites quite often give details of their jackpot games to help grab the attention of the public, and while Party Bingo do say there is huge progressive jackpot waiting to be won, we all know that once a progressive jackpot is won, it is gone until it builds up again which could quite easily be the case for any of this bingo sites new players once they join. Maybe a regular guaranteed jackpot game would have been more appealing to this bingo sites potential new customers, or even an offer off free bingo or games in bingo chat rooms.

Although Party Bingo have got their name out there, which can only be a good thing, we can’t help but feel that the opportunity has been a little bit wasted.

Here is the commercial for Party Bingo:

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