New Jackpot Joy TV ad hits UK screens

12th January 2011 9:32 AM

After the exit of Barbara Windsor from the much loved soap Eastenders, we saw her take over as the Queen of Bingo for Jackpot Joy as this bingo site launched on TV with a long awaited TV advertising campaign. It seems that they are revelling in the success that both Barbara and the original advert brought them as a new Jackpot Joy TV ad hits UK screens. TV is by far the best way to reach the wider public and those who play at this bingo site will have seen an increase in the number of players recently as a result.

This latest advert from Jackpot Joy is highlighting the most recent promotion called Jacks Chest. Of course the well loved Barbara Windsor features in the advert too as well as Joy and although Barbara hasn’t been the Jackpot Joy Queen of Bingo for that long, it would hard to imagine her not being there now.

The Jack character of Jackpot Joy also features in the advert, but at first it is a little difficult to decide what kind of character this bingo site has based him on. He has a big moustache similar to Freddy Mercury but also look likes Johnny Depp as Edward Scissorhands with his long black hair. However, it later all becomes clear that we are not far off the mark with this one in terms of Johnny Depp when Jack begins to talk like a pirate. Maybe Edward Scissorhands wasn’t quite hitting the nail and we should have been thinking more along the lines of Jack Sparrow from Pirates of the Caribbean.

Regardless of which character Jack is based on, he conveys the purpose of the new Jackpot Joy advert very well by getting across the key details of this new bingo promotion. Simply play in any bingo room at Jackpot Joy and if Jacks Chest appears in the room, everyone gets a share of the chest when someone wins.

Here is the current version of the commercial but this promotion is only around until 27th January.

Written by Hannah Jones

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