Jackpot Joy new TV advertising campaign

9th September 2010 3:36 PM

A re-launch earlier this year saw major changes to the well known bingo brand Jackpot Joy. Bingo sites frequently undergo facelifts to enable them to remain prominent in what is becoming a very competitive market. Those of you who have played at online bingo sites for some time will have noticed that the amount of brands advertising on TV has increased and after years of primarily promoting themselves on the internet, Jackpot Joy’s new TV advertising campaign will soon be hitting our screens.

Many online bingo sites choose to relaunch their brand alongside their advertising campaign but as the changes to Jackpot Joy were so drastic, they felt that it was better to wait until the new look site was finely polished before launching into TV advertising.

Jackpot Joy have suffered a few gremlins since the relaunch and it would be foolish not to expect this when such a huge site undertakes such massive changes, but it is pleasing to know that many of these have now been eradicated and this bingo sites players can now enjoy the gaming experience that they are used to from such well known bingo site.

The new advertising campaign from Jackpot Joy is set to hit our screens this Friday and will feature a major name that will be fronting the campaign. Barbara Windsor is the new face of Jackpot Joy, no longer at the Queen Victoria in Eastenders, she is now the Queen of Bingo. Despite Jackpot Joy remaining tight lipped as to this person’s identity clues where given as ‘this is a female who is a true legend to British Comedy’.

Bingo players and particularly those who play bingo games at Jackpot Joy will be very excited about this new TV advert and if you want to be one of the first people to see it, then look out for it this Friday evening on ITV 1. As with all TV adverts, there is always something that players will want to hear about and you may never know about them if you don’t watch.

Written by Hannah Jones
 

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