Cheeky Bingo adverts

10th February 2009 11:11 AM

Yesterday saw the launch of the new Cheeky Bingo adverts and considering this is the only online bingo site offering free bingo,  all day, every day, the adverts are quite cute. Although Cashcade, the group behind many online bingo sites, offered a huge campaign for their Foxy Bingo site you could not expect something of the same calibre from a fairly new site.

Having said that the four Cheeky Bingo adverts are quirky and show their bingo sites mascot in varying positions on their slogan – “play for free, win for real”. Each of the adverts have the mascot saying “cheeky cheeky” whilst advertising the slogan and the fact that Cheeky Bingo offers free bingo to all players.

What is missing from the Cheeky Bingo adverts are details of the great deposit bonus of 200% on a minimum deposit of just £5; there is also no reference to the cheap bingo games on offer at this online bingo site. It would appear that the main marketing for Cheeky Bingo is going to be that they offer free bingo 24 hours a day, seven days a week.

The mascot on the home page and in the Cheeky Bingo adverts is a raven haired bingo ball and in the adverts she is animated and has a rather husky, cheeky voice throughout all four of the Cheeky Bingo adverts.

If you were expecting an advertising campaign that equalled that of Foxy Bingo sites then you will be disappointed but remember whilst Cheeky Bingo is offering free bingo to all players and cheap as chips bingo the budget is never going to compare to that of the Foxy Bingo site.

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